Zoom Out Media

02 Point of view

Most studios execute the brief. Zoom Out helps you write it.

The training was documentary: real people, real stakes, no script to hide behind. Brand work gets the same discipline — find the true thing and give it shape.

You’ve seen content that looked great and did nothing. That’s a why problem: who it’s for, what it needs to do, where it fits. Rooted in how people actually decide. The result: work with a job to do.

03 In-house work

The decade behind the studio.

A Webby for a short documentary on a groundbreaking procedure that preserves sensation after mastectomy — and the surgical power couple who invented it. A PRSA Best Video Spotlight for Pfizer’s cervical cancer campaign, told by real women in the South, where stigma around below-the-belt cancers keeps too many from getting screened. A Silver Telly for an early breast cancer series that goes where medicine doesn’t — body image, and how to talk to your kids about a diagnosis. Stories nobody was telling, made so the next woman watching is less afraid.

Reel — documentary, patient films, live broadcast, and event coverage.

Feel For Yourself Director · Producer · Post Supervisor — Everyday Health

Early Breast Cancer Series Director · Producer · Post Supervisor — Everyday Health

CeMe — Cervical Cancer Campaign Director · Producer · Post Supervisor — Pfizer & Genmab / GCI Health (WPP)

Sickle Cell Warrior: Jimi's Story — still

Sickle Cell Warrior — Jimi’s Story Alliance for Regenerative Medicine · the first U.S. CRISPR sickle-cell patient

Brands I’ve worked with — digital media and global agency

04 Current work

Who we’re building with now.

A boy sitting cross-legged in a white studio wearing the Enlightened Generation tee, above the line 'Curiosity looks good on you'

Enlightened Generation · 2026

They came for a shoot. They left with a system.

Reusable footage from one day — six worlds, no reshoots.

A new site built to convert, and the growth strategy behind it.

Now on retainer

GO WIPE Founders series · 2026 Case study in production

Independent documentary Zoom Out original · finishing post Coming soon

Start a project

05 Endorsements

Word of mouth, on the record.

“A breathtaking video storyteller who engages us while simultaneously educating and moving us intellectually and spiritually.”

Nan-Kirsten Forte EVP & General Manager — Everyday Health Group

“The first time I would ask her to do something, she’d come back as if she had already done it twice.”

Matthew S. Nemet Account Director — GCI Health (WPP)

“Given the sensitivity of the subject matter, Jamie struck the right balance of focus and compassion. It was clear that our video subjects felt immediately comfortable with her.”

Daryl Taylor Founder — Keep Firing Media

“Jamie’s grasp of cameras and framing is top-notch, often surpassing that of many producers I’ve worked with.”

Samuel Rowland Emmy, Addy & Telly-winning Director of Photography

“When she calls I don’t hesitate to take on the project because I know it will be a smooth and high creative shoot.”

Brelin Tilford Media Pros Productions

“As a journalist and producer, I’ve worked with/for numerous producer-directors and can genuinely say that Jamie stands out.”

Natasha Senjanovic Journalist · Host — Flipped Script LLC

06 Why Zoom Out Media exists

Agency craft, without the overhead.

I learned it inside the big agencies. Zoom Out keeps the craft, drops the rest.

Agencies are built for scale — senior people spread across a dozen brands. The craft is extraordinary. The intimacy isn’t there.

Zoom Out flips it. You work directly with the creative who sets the strategy, backed by a vetted network of award-winning collaborators built over a decade in New York. Solo when that’s right, a senior team when it isn’t. Never an agency in between.

07 Our process

Diagnosis comes before execution.

Phase 01Diagnosis

What the content is actually failing to say.

Phase 02Direction

One point of view, set before anything is shot.

Phase 03Structure

The system the work lives in — not a one-off.

Phase 04Capture

Directed and shot with senior craft, on set.

Phase 05Shape

The cut, the system, the surfaces it ships to.

Diagnosis isn’t overhead. It’s how nothing gets made that shouldn’t.

08 Our services

Not every project needs the whole arc.

Creative & AI workflow consultation

Audit and build the creative systems your team runs on, AI workflows included.

Creative direction & strategy

Positioning, concept, and direction. With or without a shoot attached.

Production, pre to post

The full pipeline, or any single stage of it, from prep through picture lock.

Editing & post-production

Story-first edits, color, sound, and finishing.

Graphic design & brand

Identity, decks, social systems, and campaign assets.

Two shapes: a scoped project, or an ongoing retainer. Either way, it starts with diagnosis.

09 About the founder

Bringing in-house, out of house.

Zoom Out is led by Jamie Putman, whose mom was a creative director at CBS News for seventeen years. Visiting meant a dozen screens, one deadline, everyone wearing three hats — and under all the buzz, a true story going out live. Jamie’s been chasing that room ever since.

Jamie studied film and psychology, which turned out to be the whole job. Half is making the thing. Half is knowing why anyone feels anything.

At Everyday Health, a forgotten 5D pulled from a storage closet became a video department, then original series, then a Webby-honored patient documentary. A decade followed — digital publishing on one side, agency craft at WPP on the other — most of it sitting across from someone recounting the hardest or most life-changing day of their life.

People ask about the range: health, beauty, fashion, music. The range was never the point. The person in front of the camera was.

Freelance ran alongside every staff job until it was ready to be the main thing. Zoom Out is the main thing.

When in doubt, zoom out.